Amazon employs the A9 Algorithm to determine how products are ranked in search results. Similar to Google’s search algorithm, it takes keywords into account when determining which results are most pertinent to the search and which ones to display first. The algorithm used by Amazon to search for products is known as A9. The search engine advertising technology for the company is created by A9.com, an Amazon subsidiary. However, for the time being, it appears to use a very basic keyword search strategy, paying little, if any, attention to how closely a product matches the search term.
Numerous investigations and surveys have revealed that Amazon is currently the main site for product searches. There is also competition wherever there is a need. More brands than ever are vying to be displayed at the top of those Amazon searches. For this reason, mastering Amazon’s A9 search algorithm is essential to your success on the site. The A9 algorithm, which ranks product results on Amazon, has some similarities to the classic search engine algorithms used by Google but also has several key differences that will impact how visible your listing is. To know more about Amazon algorithms you can visit the below link:
Enhancing for intent to buy
When customers want to buy, they go to Amazon. This makes A9’s task, which is to surface the things customers are seeking for, rather simple. The A9 method does not have to take into account whether a user searching for “Stephen King” wants to read more about the author or buy his books, unlike a traditional search engine. Every search is a paid one. Simply expressed, the objective is to provide results that will boost Amazon’s sales and profit margin. The A9 algorithm takes into account “factors such as degree of text match, price, availability, selection, and sales history” in order to do this.
Before your listing is live, you should begin to optimize your products for Amazon search. Before you sell a single unit, you have control over these optimization factors. In The title of the product listing, the product description, the bulleted list of the most important qualities of the product, and the backend search terms (keywords that the seller can add to a product’s catalogue data but that buyers cannot see) should all contain pertinent keywords.
The A9 algorithm considers words, including your title and description, but it doesn’t consider photos. However, another element—your sales—is dependent on images. Make sure your photographs capture all of your product’s features and elements because they can give customers the details they need to make a purchasing choice. Display your product from various perspectives and make sure the resolution is high enough for customers to zoom in and closely examine it. Other effective strategies for attracting potential buyers include adding lifestyle photos and product videos.
Brand owners can spruce up their product description pages with rich content options including enhanced photos, charts, and text placements using enhanced brand content (EBC) and A+ enhanced marketing content (A+ EMC). These enhanced content formats, such product photos, are not elements that A9 expressly examines yet they can still be highly significant to your clients and have an impact on your sales. According to Amazon, these content formats could boost your sales by up to 10%, and the A9 algorithm favors profitable products.