Now that he owns Twitter, Elon Musk has presented workforce their first ultimatum: Meet up with his deadline to introduce paid verification on Twitter or pack up and go away.
The directive is to modify Twitter Blue, the company’s optional, $4.99 a thirty day period membership that unlocks further capabilities, into a much more costly membership that also verifies consumers, in accordance to folks common with the subject and interior correspondence witnessed by The Verge. Twitter is at this time planning to charge $19.99 for the new Twitter Blue membership. Beneath the present plan, verified end users would have 90 days to subscribe or lose their blue checkmark. Staff members operating on the undertaking ended up told on Sunday that they want to meet up with a deadline of November 7th to start the characteristic or they will be fired.
Musk has been clear in the months major up to his acquisition that he preferred to revamp how Twitter verifies accounts and handles bots. On Sunday, he tweeted: “The full verification approach is staying revamped proper now.”
The Twitter Blue subscription launched greatly practically a year back as a way to look at advert-free of charge posts from some publishers and make other tweaks to the application, this kind of as a different coloration household display screen icon. In the number of quarters that Twitter reported earnings as a community business immediately after that debut, promoting remained the extensive the greater part of its earnings. Musk is keen on growing subscriptions to become half of the company’s all round income.
Update Oct 30th at 9:25PM ET: Extra depth that existing confirmed users will get rid of their checkmark in 90 days if they don’t subscribe to the new Twitter Blue just after it launches.
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